Change Agent Defined

The definition of change agent can be too complex. A change agent is an individual recruited prior to implementation of a change; must be representative of the user population, understand the reasoning behind the change, and help to communicate the excitement, possibilities, and details of the change to others within the organization. The change agent's or change leader's capabilities have a major impact on success or failure of the project, and on the extent of potential unwanted side-effects. A change agent, or agent of change, is someone who intentionally or indirectly causes or accelerates social, cultural, or behavioral change. Because of their importance, change agents are the object of scientific research.

Unfortunately, the word "change," has broadened in meaning over the years and does mean different things to different people depending on their relationship with the company. For example:

Change Agent as Often Defined by the Employee

	Change agent is a buzz word
	Change agent sounds like more work
	Change agent is not my problem
	Change agent is the flavor of the week
	Change agent means more work

Change Agent as Typically Defined by the Company

	Change agent needs to deal with human aspects and overcoming resistance to change
	Teamwork increases productivity
	Change agent needs to deal with human aspects and overcoming resistance to change
	Change agent is a structured approach to change in individuals, teams, organizations
	Change agent only works when employees buy in
	Change agent only works when employees understand

Change Agent Defined by the Customer

	Change agent (or its absence) is obvious in a vendor
	Change agent is a person who is a catalyst for success
	Change agent is why we hired you
	Change agent is why we continue to do business with you
	Change agent is what we expect with anyone that provides a product or service to us
	Change agent is why we tell others to do business with you

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